Resources Library by ANA

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In 2014, Shell commissioned BAMM to conduct exploratory research to understand the complex interplay between the environment, customers and staff of Shell stations across the globe.BAMM carried out research in 4 key markets, employing a combination...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Ed Garey, James Johnstone

Company: BAMM Ltd.

November 18, 2015

The Danone activation studio

More than ever, demonstrating impact is the name of the game for professional marketing services agencies. Together with Danone Benelux, we took on the challenge to crack the code of how we can trigger meaningful actions across the organisation, to...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Annemiek Temming, Tom De Ruyck

Company: InSites Consulting

November 18, 2015

The changing role of money

It's a Brave New World for financial services. Managing and moving money should be a right, not a privilege. That's one of the hallmarks of PayPal's inclusive and progressive vision. To help us bring this vision to life, PayPal partnered with...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Daniel Jenkinson, Robert Cook

Company: Firefish

November 18, 2015

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative)  supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations

Authors: Doerte Toellner, Helen King

Company: Point-Blank International GmbH

October 1, 2015

Understanding women

51% of people in the world are women, but Baileys is the only brand in Diageo’s portfolio that recognises them as a consumer. It was time for a new perspective and Diageo came to us to help them open their eyes to what women really want...

Catalogue: Congress 2015: Revelations

Authors: Christene McCauley, Izzy Pugh

October 1, 2015

1 eureka moment, 2 famous ads, 3 reaps the rewards

How 3 did it:If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition...

Catalogue: Congress 2015: Revelations

Authors: John Kearon, Tom Malleschitz

October 1, 2015

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations

Authors: Guy Perrem, Sheila Cunningham

Company: MCCP, The Planning Agency

October 1, 2015

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations

Author: Kyle Findlay

Company: KANTAR TNS Malaysia

October 1, 2015

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations

Authors: Ruchira Jain, Shivkumar Raman, Irene Joshy

Company: KANTAR TNS Malaysia

October 1, 2015